Recently I was contacted by Zoe Gray a researcher for Online MBA who wanted to share a very interesting short video on the Business of Fast Fashion.
Created by OnlineMBA.com
I will be honest until I started blogging fast fashion was something I had not ever considered. I knew that fashions changed seasonally and that prices for clothes were seemingly getting cheaper, and in turn, the quality of the garments was poorer but I never stopped to consider the impact this 'throw away' fashion was having on the world. Most of the clothes I currently own, are either second hand or home made (apart from underwear, which if I could make my own I would) and so I am well aware that I am out of the loop in terms of what is considered 'on trend'. I would like to say that this is purely for ethical reasons, but it is actually more a case of knowing what I like, wanting something that fits properly, and then wanting to wear it till it falls apart. There is also something wonderfully reassuring in giving new life something that has already lasted many years, or in making something new that will hopefully do the same.
Obviously sourcing second hand and making your own it's a much more time-consuming way of creating a wardrobe, than hitting the high street in your lunch break, so I can totally see that for those who are tight on time or on budget, that this fast pace fashion at cheap prices must be a great way to always look 'current', whilst only costing a few pounds. The fact that the clothes are poorly made and will only last a few wears is immaterial as fashion has moved on before that happens, but even without thinking of the environmental and ethical impact these garments have, it does make me wonder, say in 70 years time, when women like us want to dress in a vintage (albeit the 2000s) style way, with the mass production of poor quality clothes, will there be any in good enough shape to be wearable? And for that matter, with fashion styles changing at such a rapid pace, what would be classified as an 'iconic' 2000's style anyway?
I will be honest until I started blogging fast fashion was something I had not ever considered. I knew that fashions changed seasonally and that prices for clothes were seemingly getting cheaper, and in turn, the quality of the garments was poorer but I never stopped to consider the impact this 'throw away' fashion was having on the world. Most of the clothes I currently own, are either second hand or home made (apart from underwear, which if I could make my own I would) and so I am well aware that I am out of the loop in terms of what is considered 'on trend'. I would like to say that this is purely for ethical reasons, but it is actually more a case of knowing what I like, wanting something that fits properly, and then wanting to wear it till it falls apart. There is also something wonderfully reassuring in giving new life something that has already lasted many years, or in making something new that will hopefully do the same.
Obviously sourcing second hand and making your own it's a much more time-consuming way of creating a wardrobe, than hitting the high street in your lunch break, so I can totally see that for those who are tight on time or on budget, that this fast pace fashion at cheap prices must be a great way to always look 'current', whilst only costing a few pounds. The fact that the clothes are poorly made and will only last a few wears is immaterial as fashion has moved on before that happens, but even without thinking of the environmental and ethical impact these garments have, it does make me wonder, say in 70 years time, when women like us want to dress in a vintage (albeit the 2000s) style way, with the mass production of poor quality clothes, will there be any in good enough shape to be wearable? And for that matter, with fashion styles changing at such a rapid pace, what would be classified as an 'iconic' 2000's style anyway?
Wendy x